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房产中介真的没有第二种选择吗?

  • 2026-08-10 09:03:27
房产中介真的没有第二种选择吗?
房产中介行业的服务模式，以及企业的经营模式真的只有当前这一种方式吗？就没有第二种选择吗？
我们都知道全球房地产中介企业的经营模式，以及客户服务模式，从诞生之日开始，就只有一种模式，那就是基于以经纪人个人为核心的经营和服务模式。这一点我们从美国企业的经营理念中就能看出来，例如，美国的KW是这么看待房地产中介服务和商业模式的：
我们相信，房地产是一项由经纪人个人，及其在影响力中心和客户群的本地形象所驱动的本地化服务业务。
kw创造出相互依赖、以经纪人为中心的商业模式，彻底改变了整个房地产行业。
KW的这一观点不仅是美国同行，也几乎是全球房产中介的一致看法，但是，一百多年来，基于以经纪人为核心的这一假设的全球房产中介实际状况是什么样的呢？其实真实的情况是，这个行业是一个效率和产能极低行业，让我们来看看下面这组数据：
各位，是不是很可怜！难道房地产中介行业只能这样吗？
就在上周，7月21、22日，我陪同来自全国的，包括城市头部中介、头部新房代理公司、新房头部主播、豪宅中介等在内的十家知名企业在西安考察了一家跟全国所有中介企业都不一样的、真正新经纪企业——数字境商，在数字境商超过3000平米的大店里，沉静体验了该企业的全新的客户服务和经营模式。
这家企业彻底抛弃了以经纪人，尤其是全能经纪人为核心的服务和经营模式，引入工业化大规模生产的分工理论，通过对房产中介服务流程进行再造，创造了一个以企业为核心的全新企业级服务和经营模式。这一颠覆式创新的经营模式，帮助该企业成功在一个0客资、0房源，某平台市占率超过60%的商圈里快速抢占市场份额，并成功立足。
数字境商的新模式创造了5大颠覆式创新：基于分工的专业服务创新、组织创新、大店服务场景创新、营销创新和员工激励创新，而这5大创新使该企业为买卖双方提供了全行业最佳的客户体验，也为员工提供了包括高底薪和五险一金在内的高确定性和高保障职业体验。
国内房地产中介行业已经发展快四十年了，但刚刚结束的全国房地产经纪年会主题却还在提“守法合规经营，诚信优质服务”，是不是一件很可悲的事呢？这么多年以来客户体验一如既往的差，职业尊严一如既往的低，经纪人群体人均收入没有得到任何提高，也许是时候必须从行业的底层逻辑进行反思的时候了。
走老路到不了新地方！
以经纪人为核心，基于全能经纪人的传统客户服务和企业经营模式真的是唯一的选择吗？尤其对于长期陷入行业内卷困境的中介企业来说，选择新的道路已经势在必行了。也许，数字境商基于分工，以企业为核心的颠覆式创新模式，为我们提供了一个全新的选择。
8月20-21日
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  1. CONNECT:[ UseTime:0.000992s ] mysql:host=127.0.0.1;port=3306;dbname=a_mffb;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.001594s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000762s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000703s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.001403s ]
  6. SELECT * FROM `set` [ RunTime:0.000591s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.001421s ]
  8. SELECT * FROM `article` WHERE `id` = 552195 LIMIT 1 [ RunTime:0.001879s ]
  9. UPDATE `article` SET `lasttime` = 1786478727 WHERE `id` = 552195 [ RunTime:0.001685s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 64 LIMIT 1 [ RunTime:0.000577s ]
  11. SELECT * FROM `article` WHERE `id` < 552195 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.001097s ]
  12. SELECT * FROM `article` WHERE `id` > 552195 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.000982s ]
  13. SELECT * FROM `article` WHERE `id` < 552195 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.001501s ]
  14. SELECT * FROM `article` WHERE `id` < 552195 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.002127s ]
  15. SELECT * FROM `article` WHERE `id` < 552195 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.003706s ]
0.190472s