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新媒体时代的地产砒霜,到底还在害死多少项目

  • 2026-02-09 06:05:06
新媒体时代的地产砒霜,到底还在害死多少项目

新媒体时代的地产砒霜，到底还在害死多少项目

我真的是感觉一群懂流量，但是不懂营销，不懂地产成交的人在误导这个行业。

11-1月，去了4个项目，做案场和直播话术整改。

而这些项目，全是请过国内一线的陪跑公司的，这群人的地产直播话术的原则是：永远讲卖点，永远不主动回答对于项目劣势，公屏和评论区的追问。

真的是这样的吗？你躲得了吗？你所谓的有效留资到了现场，加大销售的话术难度，你知道吗。愚蠢的认为：到了案场就成了瓮中鳖。

项目劣势。对比劣势。公知劣势。

基于这三大劣势，“公然回复”的话术，在北京项目取得成效。坚信了我那句话“恶评出成交，躲避出事故”。

还是那句话：新媒体时代越走越深，又回到了老媒体时代。以内容为王，客户人性为王的老路上。传统营销时代，你无法回答的劣势，在新媒体时代，你用再好的短视频，再好的直播，你还是解决不了。

但这些问题逃不了，躲不了。

求求你们这群无知陪跑，新媒体IP人，真的，别再害那些因为新媒体而爱你们的项目操盘人。

你的项目为劣势，准备话术了吗？甚至有那种你妈都听得懂，能服人的话术吗？

很多项目没有#营销与地产成交 #陪跑公司话术揭秘 #地产行业真相 #流量与营销的区别 #地产成交技巧

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  139. /yingpanguazai/ssd/ssd1/www/a.mffb.com.cn/runtime/temp/cbe9940b986bd319e8e4ad9d69892652.php ( 11.98 KB )
  140. /yingpanguazai/ssd/ssd1/www/a.mffb.com.cn/vendor/topthink/think-trace/src/Html.php ( 4.42 KB )
  1. CONNECT:[ UseTime:0.000910s ] mysql:host=127.0.0.1;port=3306;dbname=a_mffb;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.001651s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000698s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000625s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.001342s ]
  6. SELECT * FROM `set` [ RunTime:0.000561s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.001482s ]
  8. SELECT * FROM `article` WHERE `id` = 461309 LIMIT 1 [ RunTime:0.001053s ]
  9. UPDATE `article` SET `lasttime` = 1771761616 WHERE `id` = 461309 [ RunTime:0.001511s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 65 LIMIT 1 [ RunTime:0.000638s ]
  11. SELECT * FROM `article` WHERE `id` < 461309 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.005271s ]
  12. SELECT * FROM `article` WHERE `id` > 461309 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.001132s ]
  13. SELECT * FROM `article` WHERE `id` < 461309 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.093673s ]
  14. SELECT * FROM `article` WHERE `id` < 461309 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.002749s ]
  15. SELECT * FROM `article` WHERE `id` < 461309 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.001905s ]
0.284732s