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继续搞钱,地产老伙计开了个马场

  • 2026-01-09 06:54:12
继续搞钱,地产老伙计开了个马场
听闻我原来的一个地产营销总开了个马场，我特意前去拜访。离开地产3年的他，现在意气风发，早已不是那个天天被集团逼着完成指标的苦逼样，我感觉他都长年轻了。
他还是一贯热情的跟我聊了他这几年的经历。最开始他从地产出来之后，跟朋友一起做了个文旅项目，但其实已经和地产没什么搭嘎了，主要是一些卡丁车、游船这种游乐类的娱乐项目。这种项目主要是要靠短视频引流。他负责营销，为了弥补自己的短板，他这次确实下了狠心，特意找了一个短视频博主的助理的工作，好好跟着学了几个月，从编辑剪辑、摄像、文案，包括各种怎么做直播的技巧，真是扎扎实实的学了几个月。但这个游乐项目有些单品赚钱有些单品亏钱，最终这个文旅项目就一直不温不火，所以最后他果断把股份退了。
后来机缘巧合，刚好有个朋友在南京开了个马场，邀请他去看看。他觉得和他做的这个文旅项目有点类似，但是这项目更垂直，更单品。用他的话说这非常符合雷军所说的要极致，所以他跟朋友一拍即合，准备再复制一个马场的项目。
前后他们大概两个人共同投了约100多万，新的马场地块已经找好，就在地铁站边且靠近钱塘江，合同签掉后场地已经开始在平整了。马场的项目主要的投入就是场地的租金、买马的费用、还有人工的维护费用，这主要就是骑术教练、卫生维护等等。最重的投入其实还是买马和场地的租金。他认为马场项目成功的关键其实在于获客，这种获客主要来自于短视频，短视频则主要就是抖音，通过抖音来获客，只要短视频引流做得好，其实整体获客成本是很挺低的，如果能够最终每个月有上千单的稳定客流，那这个项目就成功了。
我发现很多商场里面也有类似马场，就是商场里面租一个商铺，然后商业的屋顶或者是商业的中间圈个几百方，在里面骑马。于是就问他这个模式跟你们的区别在哪里，他说他们肯定不会找这种商场，因为商场的租金比他们至少高一倍，而他们都是租的空旷场地，纯自然骑马感觉更好，也非常方便打理，商场里面的味道和卫生会投诉的很麻烦。而且现在他们找的这块地又在地铁边上，方便客户到达。整个对比下来的话，租金成本他们完胜商场，但最终获客都来自抖音视频，获客成本是一样的，所以他们应该吊打商场这种小型马场。
整体听下来，他对做马场非常有信心。而且前面南京那个朋友的项目运行得非常稳定，去年营收就做到了200多万，春节前他的这个第二个马场就会开业，等开业了我一定再去探访一下。
最近观察到每次过节，比如国庆和元旦，旅游市场异常火爆，虽然客单价下降了，但是人流量却在健康增长。消费确实都在降级，但是奇怪的现象，就是大家在这种娱乐享受方面反而愿意花钱。可能好多年轻人、中年人觉得这一辈子赚大钱已经不指望了，那为什么不对自己好一点呢？让自己高兴高兴，让自己多点情绪价值，所以这种休闲娱乐行业反而越来越好。
中国是一个14亿人口的大市场，文旅娱乐行业也一定会越来越好，它里面的每一个细分市场放眼全世界也都是最大的，都值我们去尊重，在这里也提前预祝这位老伙计生意兴隆！
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  1. CONNECT:[ UseTime:0.000467s ] mysql:host=127.0.0.1;port=3306;dbname=a_mffb;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.000827s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000268s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000269s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000612s ]
  6. SELECT * FROM `set` [ RunTime:0.000251s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.000621s ]
  8. SELECT * FROM `article` WHERE `id` = 459374 LIMIT 1 [ RunTime:0.004818s ]
  9. UPDATE `article` SET `lasttime` = 1772157658 WHERE `id` = 459374 [ RunTime:0.003302s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 65 LIMIT 1 [ RunTime:0.000265s ]
  11. SELECT * FROM `article` WHERE `id` < 459374 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000467s ]
  12. SELECT * FROM `article` WHERE `id` > 459374 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.002597s ]
  13. SELECT * FROM `article` WHERE `id` < 459374 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.002921s ]
  14. SELECT * FROM `article` WHERE `id` < 459374 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.006598s ]
  15. SELECT * FROM `article` WHERE `id` < 459374 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.005441s ]
0.098482s