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商业地产品牌招商成功策略!

  • 2026-02-10 17:11:37
商业地产品牌招商成功策略!

商业项目招商实战经验总结！

租户调整类和策略

1. 三种调整类型

2. 根据不同阶段特点来制定租户调整策略

租户调整原则

招租期、上升期、调整期和创新期的租户调整策略

建立品牌调整机制和储备库

1. 建立品牌调整机制

2. 储备库

清晰认知在购物中心在经营的品牌类型

注意：运营团队一定要密切关注2、3类型，对他们加以培育，很容易转化成为1；对4一定要做好充分的替代准备。

品牌淘汰和考核机制

定期制定淘汰机制

调铺预案

商铺预警的周、月度报表的建立与完善（模板）

1. 调铺前

2.调铺后

（差的位置一定要放好品牌；同时注意餐饮是快速热场的品类，但餐饮的消费者也是品牌忠诚度最低的，所以餐饮也是容易出问题的。）

新课预告

  华众信达商业地产学社2026年2月培训计划如下  

    2026商业项目运营逻辑与实操特训班2月7-8日（重庆）

报名咨询索简章：18511372187     

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  137. /yingpanguazai/ssd/ssd1/www/a.mffb.com.cn/vendor/topthink/think-template/src/template/driver/File.php ( 2.41 KB )
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  139. /yingpanguazai/ssd/ssd1/www/a.mffb.com.cn/runtime/temp/cbe9940b986bd319e8e4ad9d69892652.php ( 11.98 KB )
  140. /yingpanguazai/ssd/ssd1/www/a.mffb.com.cn/vendor/topthink/think-trace/src/Html.php ( 4.42 KB )
  1. CONNECT:[ UseTime:0.000821s ] mysql:host=127.0.0.1;port=3306;dbname=a_mffb;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.001693s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000746s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.002383s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.001644s ]
  6. SELECT * FROM `set` [ RunTime:0.000591s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.001665s ]
  8. SELECT * FROM `article` WHERE `id` = 466401 LIMIT 1 [ RunTime:0.000927s ]
  9. UPDATE `article` SET `lasttime` = 1770739705 WHERE `id` = 466401 [ RunTime:0.029339s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 65 LIMIT 1 [ RunTime:0.000763s ]
  11. SELECT * FROM `article` WHERE `id` < 466401 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.001309s ]
  12. SELECT * FROM `article` WHERE `id` > 466401 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.003289s ]
  13. SELECT * FROM `article` WHERE `id` < 466401 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.004478s ]
  14. SELECT * FROM `article` WHERE `id` < 466401 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.003203s ]
  15. SELECT * FROM `article` WHERE `id` < 466401 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.003096s ]
0.147915s