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新广告法中有哪些规定是房产经纪人一定要知道的?

  • 2026-06-23 15:42:05
新广告法中有哪些规定是房产经纪人一定要知道的?

近日，市房管局、市市场监管局、市城管执法局等多部门通报房地产市场整治违法违规典型案例，引发行业内外广泛关注。六件通报案例中就有两件涉及违反2015年新修订的《中华人民共和国广告法》。

今天，从静安区房管局市场科传来與情反馈，仍有楼盘在以“学区房”为广告内容误导市民购房，引发维权。

请各房地产经纪机构对此高度关注并严格自查自纠，根据《中华人民共和国广告法》相关规定，一二手房屋的宣传推介中均不得含有“学区房”及相关表述，违者最高将面临20万元的罚款！


下面就具体解读一下

《新广告法》规定的“九不得”和“三必须”

经纪人们赶紧收藏学习吧！

《新广告法》九不得
01

不得含有升值或者投资回报的承诺；

（雷区：购买商铺等的投资回报率）


02

不得以项目到达某一具体参照物的所需时间表示项目位置；

（雷区：距离XXX开车仅30分钟）


03

不得对规划或者建设中的交通、商业、文化教育设施以及其他市政条件作误导宣传；

（雷区：把政府未定的交通、商业、文化教育等设施拿来宣传，或者即使已有规划或在建，但进行误导宣传）


04

预售房地产，但未取得该项目预售许可证的不得发布房地产广告；

05

不得含有风水、占卜等封建迷信内容，对项目情况进行的说明、渲染，不得有悖社会良好风尚；

（雷区：之前出现的各种刷下限的户外广告）


06

房地产广告不得出现融资或变相融资的内容；

（雷区：一些商业项目营销时提及的购房后返租金等）

07

房地产广告不得含有广告主能为入住者办理户口、就业、升学等事项的承诺；

（雷区：学区房）

08

不得使用“国家级”、“最高级”、“最佳”等用语；

（雷区：所有的极限类词语）

09

预售、预租商品房广告，不得涉及装修装饰内容；

（雷区：精装房、装修房）


《新广告法》三必须
01

房源信息应当真实，面积应当表明为建筑面积或者套内建筑面积；


02

房地产广告中对价格有表示的，应当清楚表示为实际的销售价格，明示价格的有效期限；

03

房地产广告中涉及的交通、商业、文化教育设施及其他市政条件等，如在规划或者建设中，应当在广告中注明；

文本来源：好屋长春

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  1. CONNECT:[ UseTime:0.000361s ] mysql:host=127.0.0.1;port=3306;dbname=a_mffb;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.000576s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.039531s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.007327s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000630s ]
  6. SELECT * FROM `set` [ RunTime:0.013178s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.000614s ]
  8. SELECT * FROM `article` WHERE `id` = 536709 LIMIT 1 [ RunTime:0.020113s ]
  9. UPDATE `article` SET `lasttime` = 1782462735 WHERE `id` = 536709 [ RunTime:0.012337s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 64 LIMIT 1 [ RunTime:0.025013s ]
  11. SELECT * FROM `article` WHERE `id` < 536709 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.002334s ]
  12. SELECT * FROM `article` WHERE `id` > 536709 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.032879s ]
  13. SELECT * FROM `article` WHERE `id` < 536709 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.076035s ]
  14. SELECT * FROM `article` WHERE `id` < 536709 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.091341s ]
  15. SELECT * FROM `article` WHERE `id` < 536709 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.082395s ]
0.475003s